What Will Students Learn?
In this course, students develop a robust understanding of how businesses operate in local, national, and global markets - combining management theory, applied decision-making, strategic analysis, and real-world business contexts.
Students begin by exploring key principles including market structures, customer needs, enterprise, organisational behaviour, leadership, human resources, and marketing fundamentals. As the course advances, students study financial management, operational efficiency, resource management, production systems, business finance and performance measurement.
Finally, the course explores global business dynamics: international trade, multinational corporations, global marketing strategies, cross-cultural considerations, economic integration, exchange rate impacts, and ethical responsibilities.